The Beginning Of The Belle Brand
Martika Bell, Founder & Owner
I came up with the idea for Belle Swimwear in 2017 & there are a couple of reasons why I created my brand. I love fashion, but swimwear & intimates are near & dear to my heart. The goal of Belle Swimwear is to provide sexy, stylish & fun swimwear for women of all shapes & sizes. My mom was a plus sized woman who loved the beach just as much as me, however when it came to her swimwear options there were very few. She always described the choices as "ugly. boring & overpriced." It was then in 2018 that I then launched a RTW Swim Brand that caters to women sizes small through 4XL. The brand was also derived as an outlet for me to navigate through my struggle with body dysmorphia. As I learn to love my body, I want to encourage others to do the same. I know that wearing swimwear & intimates can make us feel our most self-conscious & I wanted to provide items that made you feel confident & beautiful.