The Beginning Of The Belle Brand
Martika Bell, Founder & Owner
I founded Belle Swimwear in 2017, inspired by a deep passion for fashion, with a particular focus on swimwear and intimates. My brand is dedicated to offering stylish, fun, & flattering swimwear for women of all shapes & sizes. My mother, a plus-size woman who shared my love for the beach, often struggled to find swimwear options that were anything but “boring, unattractive, & overpriced.” This experience highlighted the need for a brand that caters to a wide range of sizes, & led me to launch Belle Swimwear as a ready-to-wear brand in 2018.
The brand is also a personal journey for me, as I work through my own challenges with body dysmorphia. Through Belle Swimwear, I aim to foster self-love & body confidence, understanding that swimwear and intimates can be especially personal & sometimes uncomfortable. My goal is to empower others to feel confident, beautiful, & unapologetically themselves in what they wear.
The brand is also a personal journey for me, as I work through my own challenges with body dysmorphia. Through Belle Swimwear, I aim to foster self-love & body confidence, understanding that swimwear and intimates can be especially personal & sometimes uncomfortable. My goal is to empower others to feel confident, beautiful, & unapologetically themselves in what they wear.